insiderPR Newsletter (May 2021)

InsiderPR
4 min readMay 26, 2021

Happy Africa Day! Africa is the world’s next big growth market — home to some of the fastest-growing economies and a rapidly expanding startup ecosystem. It is also a diverse continent that presents distinct and interesting investment opportunities that require sustained effort and specialized advice to develop. At InsiderPR, we work with the future of Africa. We are honored to work with innovative entrepreneurs across the continent who are creating jobs, unleashing growth and ushering in a digital tomorrow. As the world celebrates the continent today, we salute the creativity and hard work of African founders and recommit ourselves to amplifying success stories and expanding access to capital.

Spotlight on Insiders

In this month’s backstage pass into the lives of the people who make the magic happen at InsiderPR, the spotlight is on Adjoa Kwakye, our Accra-based Associate. To read her interview please visit our Medium page. Enjoy!

Nigeria-based lending platform FairMoney pursuing emerging markets strategy with India launch | Disrupt Africa
Seerbit’s Omoniyi Kolade wants financial inclusion for all Africans | TechCabal
Starsight Energy Expands into East Africa | Starsight Energy
How UK-based Lendable is powering fintechs across emerging markets | TechCrunch
Ghanaian crude palm oil company receives $1.1m to support smallholder farmers in West Africa | Ghana Business News
Terragon Group Announces Consumer Data Protection (CDP) Institute Accreditation | JB Klutse

Insider Insights

We are excited to announce a new article series where we share pointers and practical advice on PR for entrepreneurs and startups. The first piece examines How PR differs from Marketing, to help entrepreneurs effectively understand and allocate resources between the two. Visit our medium page to read the Insight piece here. Happy reading!

  • A thread on promoting yourself and work online without seeming self-serving.
  • Pre-Seed Startups need the right tools to thrive. This thread is an ongoing discussion on the best ones to use — check it out and discover the ways to improve productivity.
  • Michael Girdley has twenty-six interesting contrarian ideas in this thread.
  • 9 takeaways about Starlink, Elon Musk’s low latency, broadband internet system that’s planning to launch 42,000 satellites into space.
  • Pinduoduo’s business logic in the words of its founder Colin Huang. (Pinduoduo is China’s largest eCommerce company by number of users)

In our dealings with prospective clients and investors outside the continent, we often find there is a need for an easy source of insights on Africa’s tech, startup and business space. Twitter’s List feature gives us the opportunity to address this challenge. To keep an eye on the latest conversations, follow our lists on: African Tech, Africa Business Media, African Tech Media and African Tech VCs.

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InsiderPR

PR Agency. We tell stories of visionary tech entrepreneurs and startups in emerging markets.